In 2017 over 1.5 million people used our website to plan their special event, with almost 40% of these being for their wedding day. We’ve generated over £2.2 million for our suppliers, and now have over 6000 suppliers on our roster. So, now it’s time to talk about the event season’s costs and spending trends.


We asked almost 7000 brides and grooms last year and learned that despite trying to make it completely personal, they can’t help but be attracted to some popular wedding trends (most of which, as we foresee, will stay on top in 2018 as well).

Spending trends

Good news for event suppliers – brides and grooms are spending an average of £27,000 on their wedding day, that’s gone up more than £2,000 since last year!

The top 5 of wedding spends are:

  1. Venue Hire
  2. Catering
  3. Photography and Videography
  4. Drinks
  5. Entertainment

Not spending trends

According to our survey results, couples are not willing to spend a lot of money on decorations. Almost 50% of couples made their own decorations, showing that DIY weddings are still extremely popular. Only 12% of brides did no wedding DIY at all last year.

It seems that couples found one more way to save money on a wedding – guest charge for catering and bar.

Region matters

2017 also showed us that wedding costs differ according to regions of the UK. For example, Londoners spend the most on their wedding with an average cost of £33,884 while couples from the Midlands spend much less – an average of £25,915.


The most popular guest list at a wedding in 2017 is between 75 and 101 people. Almost half (48%) of weddings had 50 to 100 on their guest list. Larger wedding receptions with 100 – 200 guests were also quite popular with 36%. The result also shows us that 10% of couples prefer a small wedding with 25 – 49 guests.

Themed weddings

Rustic and Woodland themed weddings can be officially considered the theme of the year. Although, couples still tried to create a bespoke experience for their guests. One of our favourites is a wedding celebrated in a giant treehouse.

Lots of couples (14%) prefer a theme of a favourite movie, like “Lord of the Rings”, “Harry Potter”, “Alice in Wonderland”, “Game of Thrones”,  “Pirates of the Caribbean”,  Marvel comics or even Lego-themed wedding. The next most popular theme was classic/traditional at 13%.

Social Media

One of the most important trends in the wedding industry in 2017 was social media integration. A huge 11% of people updated their relationship status on Facebook within the hour of getting engaged! 25% of couples decided to create a wedding hashtag and be a #instacouple, while 1 in 5 couples decided to have a social media free wedding – totally unplugged. Still, most of the photos, videos, live streams were posted within 48 hours of the wedding. This trend can be pretty useful for event suppliers, as you can easily have photos and feedbacks of your work for acquisition clients. All you need to do is to ask the bride to tag you in photos and use wedding hashtag in your own profile.


Statistics show that 25% of proposers asked that all important question over the festive season. Valentine’s Day and New Year’s Eve were also popular occasions. This shows that the first 3 months are still the most active time, for event suppliers to plan bookings for the year ahead.

The most popular categories and suppliers

The most popular choices for catering are buffet and street food (hog roast; bbq; pizza, burger, fish & chips vans), which sideline the classic 3-course meal wedding catering. A huge thanks to our top catering suppliers who managed a pretty large workload of bookings:

2017 initiated a new trend in music entertainment –  saxophonist playing alongside a DJ. Still, the most popular categories are Function & Wedding Band and Wedding DJ. The most recommended musicians by our clients are:

Tribute bands are keeping their popular position, and not just well-known ABBA, Queen, Beatles, or Michael Jackson tribute bands. Some event planners prefer to have modern Coldplay, Robbie Williams, Adele or Muse Tribute Bands on their celebration.

Face Painters, Balloon Twisters, Magicians and, of course, Photo Booths were almost obligatory entertainment part of a celebration in 2017. Poptop clients’ favourite entertainers are:

Poptop’s clients also chose their favourite photographers and videographers in 2017:

As for transport services, it seems that Vintage Wedding Car is not as popular as in 2016, while party buses and limousines are racing ahead with the highest amount of requests:












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