Reviews make the world go round. Recent research suggested that 85% of people trust an online review as much as they would a personal recommendation and 49% of people need a company to have AT LEAST a 4-star rating before they think of booking. Reviews are very important for suppliers because event planners don’t want to go into booking someone with no idea what’s in store. Reviews help clients feel at ease that the service they’re booking is good and, most importantly, verified by others. Here are our top tips on how to get reviews from clients!
So, a client has expressed an interest in you and they’ve looked at your awesome profile (btw, here are some tips on improving your Poptop profile ), but they want to know more. As you know, we don’t advocate sending out links to external sites, but it’s inevitable that the client will look you up. So, keep your social media channels in check as in the UK, 79% of the 18+ population use Facebook, 47% use Twitter, and 41% use Instagram (April 2018) so it’s more than likely that your client has these accounts, so:
- Make sure that if your Poptop bio says you won the “North-East Wedding Photographer of the Year” award, that this is also reflected in your social media channel bios and your website.
- Post regular updates on your channels about what you’re doing. This way, clients know that you’re active and have other work.
- Congratulate old clients on their anniversaries (e.g. Photographer – Can’t believe it’s been one year since @ellen and @pete got married, congrats!). This shows that you are able to build up a relationship with all of your clients and that it lasts.
Booking – Pre Event
Now comes the real work. The client has pressed that book now button and paid their deposit! What should you do now?
- Confirm their booking (once the deposit has been paid) through the Poptop site and send them a message there, as well as an email and maybe a call.
- 24-48 hours after they have booked:
Send them a “thank you” card.
- 3 days after booking:
Schedule a meeting or a call with the client to go over what exactly it is that they would like.
- 2 months before the event:
Touch base with them to ensure everything is okay and ask them if there’s anything else you can do.
- 1 month before the event:
Make sure you know the final details of the event as quite often, things can change from when you were first booked.
- 24 hours before the event:
– email them saying how excited you are for tomorrow
– make sure that all of your equipment is working, many “bad” reviews come from faulty equipment.
– make a social media post about how excited you are to work with them tomorrow
Booking – Day of the Event
- Arrive on time
- Make sure that you do everything that you can to make the client’s life easy
- Don’t forget to smile
- Don’t try and hassle them for a review on the day, they will be far too busy and may get annoyed.
Booking – Post Event
- 24 hours after the event:
Follow up with an email to thank them again for having you
- About 48 hours after the event:
The client will receive an email from Poptop asking them to leave a review on your profile.
- 3 days after the event:
Post a photo from the event, tag them and write something nice about the event (e.g. pizza van – photo of the couple eating with a caption: thank you to @ellen and @pete for booking our wood-fired pizza van for their wedding, congratulations!). You should also use event hashtag for socials – this way photos won’t be lost, and potential clients (guests of the event) can notice and consider you for their next event.
- 1 week after the event:
Send them a little something (chocolate and a card) thank them for the Poptop review and copy it to your website/social media channels). Post your reviews from Poptop profile to your socials and tag us – in this way more potential customers will be able to see them. You should also ask for professional photos from the event so that you can add them to profile, your website and socials.
Now you know how to get reviews from clients, check out also our 9 tips on getting more bookings.