Meet our Pro member Brazilian samba and belly dance performer, dance instructor, live solo and gospel singer, and owner of a small entertainment agency – Sandrine Anterrion. Sandrine has shared with us her time management secret, thoughts about the newest entertainment trends, and skills that helped her to succeed. Read her interview below and get inspired to conquer the event business!
How long have you been in the event planning industry? How did you get started and what was your first job in the industry?
I started performing as a teenager, dancing and acting. In 2001, I took a few business courses and created my company Red Glass Sky in 2003. I organised cultural events for the public, and these days I concentrate on providing artists for private events. I am working on getting my stage and screen concepts broadcasted.
What is your favourite part of working in the event industry?
Interacting with customers, getting people to dance, making people happy.
What’s your least favourite part?
Marketing, marketing, marketing.
You are a multitalented person. Please, name all the services you provide. What is your main focus?
I am a Brazilian samba and belly dance performer. I also teach hen parties, women’s groups, etc… I am developing a niche in classical singing, lyrical jazz and gospel. And of course, I also run a small entertainment agency, Red Glass Sky Dance. I love the multicultural aspect of the latter: Mauritian Sega performers, Cuban Salsa dancers, Brazilian passistas, Turkish belly dance entertainers, quirky ballet dancers, Burlesque artistes…
If I am on the bus or train, I will be taking some notes or doing some costume repair, whilst listening to some track I need a choreography for.
How do you find time for everything? Do you have any time management secret?
Most of my activities are part-time, and I am a pretty good multi-tasker. I am also vision-driven, and not afraid of hard work. My jobs are really vocations: so whilst dancing is a hobby for most people, for me it is work. If I am on the bus or train, I will be taking some notes or doing some costume repair, whilst listening to some track I need a choreography for.
What are the newest entertainment trends you’re seeing now?
In my opinion, party clients tend to lean more towards burlesque dancers, or similar forms of dance entertainment. Nudity is not always involved: quirky circus skills and strong visual impacts are really the sought effects. Wedding clients love gospel choirs, from what I am observing.
What are the most important questions to ask a potential client?
I believe customer care is the one asset which will make one provider stand out. I try to ask, whenever possible: about the client’s vision for their event, the colour theme for their party, the number of guests, the guests’ age group, the guests’ cultural backgrounds, and their budget. Even if not all the above elements are always relevant, this shows the customer that you are being professional, and that you care about treating their query as an individual. You are not just doing another job.
If you just want to make money, in performing arts, you may be in for some serious disappointments. This needs to be something you love, because you will have to do extra boring business and admin tasks, in order to succeed.
What is your key to success at Poptop?
I tend to answer queries as soon as possible. I also read carefully and try and personalise the answer. Also, honesty is crucial: if this is not the job for you, then don’t pretend it is.
What skills/ personal attributes are most important to being successful in this business?
Being driven by passion, in my opinion, is paramount. If you just want to make money, in performing arts, you may be in for some serious disappointments. This needs to be something you love, because you will have to do extra boring business and admin tasks, in order to succeed. Polishing your performing skills and practicing every time you can, is also major. Communication skills are also important: you need to be a people person, as this industry involves a lot of PR. You are selling services made up of human beings, not used cars. And, do not be afraid of hard work.