{"id":5326,"date":"2023-04-04T08:45:44","date_gmt":"2023-04-04T08:45:44","guid":{"rendered":"https:\/\/www.poptop.uk.com\/blog-suppliers\/?p=5326"},"modified":"2023-05-25T09:13:50","modified_gmt":"2023-05-25T09:13:50","slug":"how-to-test-your-service-listings-performance","status":"publish","type":"post","link":"https:\/\/www.poptop.uk.com\/blog-suppliers\/how-to-test-your-service-listings-performance\/","title":{"rendered":"Improve Your Listing Performance"},"content":{"rendered":"\n<p>Our latest product release allows suppliers to make decisions based on real-life data. Our new and improved listing stats can help suppliers spot weaknesses in their service listings and make the correct improvements resulting in more bookings through Poptop.<\/p>\n\n\n\n<p>In this guide, we are going to show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to best use your listing stats.<\/li>\n\n\n\n<li>The benefits Poptop listing stats can have for your business.<\/li>\n\n\n\n<li>How to test variants of your service listings using A\/B testing.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019re listing stats are&nbsp;<a href=\"https:\/\/www.poptop.uk.com\/s\/packages\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, these showcase how well your listings are performing in comparison to other suppliers. For a full breakdown of your listing stats, <a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/reading-your-listing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our guide.<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of listing stats<\/h2>\n\n\n\n<p>Listing stats are a great tool, here&#8217;s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listing stats provides real-time data showcasing how clients are interacting with your services.<\/li>\n\n\n\n<li>Listing stats showcase how you are performing against competitors in your category.<\/li>\n\n\n\n<li>Listing stats allow you to optimise your listing by testing different service variants.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you test the different variants of your listing?<\/h2>\n\n\n\n<p>This can lead to an improvement of conversion and can optimise your listing to reach the maximum potential of bookings on Poptop.<\/p>\n\n\n\n<p><strong>The benefits of testing new variations of your service listing:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It can lead to higher conversions.<\/li>\n\n\n\n<li>Identifies issues with your service listings.<\/li>\n\n\n\n<li>Gives clear evidence of what works when selling to clients.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How to identify issues with your service listings?<\/h2>\n\n\n\n<p>We now make it really easy to spot where you can improve your performance on Poptop.<\/p>\n\n\n\n<p>We now indicate how you are performing against your competitors. If you are performing below the average then you might want to take action.<\/p>\n\n\n\n<p>Take a look:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1-1024x512.jpg\" alt=\"breaking down listing ranking and listing impressions\" class=\"wp-image-5339\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1-1024x512.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1-300x150.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1-768x384.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1-1536x768.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1-600x300.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/1-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2-1024x512.jpg\" alt=\"breaking down listing clicks and shortlists\" class=\"wp-image-5346\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2-1024x512.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2-300x150.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2-768x384.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2-1536x768.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2-600x300.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/2-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1-1024x512.jpg\" alt=\"breaking down confirmed bookings and conversion rate\" class=\"wp-image-5341\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1-1024x512.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1-300x150.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1-768x384.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1-1536x768.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1-600x300.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/3-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now you know what each listing stat tells you. It\u2019s time to take action and spot areas where your listings could be improved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to A\/B test your service listings?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is A\/B testing and why you should do it?<\/h3>\n\n\n\n<p>Firstly, you\u2019re probably thinking: what is A\/B testing? You\u2019d be happy to know it&#8217;s not that complicated.<\/p>\n\n\n\n<p>A\/B testing is when you compare two different versions of something to see which one works better.<\/p>\n\n\n\n<p>For example, let\u2019s consider you want to improve the \u2018impressions\u2019 of your service listing.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/image.png\" alt=\"\" class=\"wp-image-5331\" width=\"370\" height=\"363\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/image.png 493w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/image-300x295.png 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<\/div>\n\n\n<p>Impressions are 97% below the average. <strong>What can you do to improve them?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update your main display image<\/li>\n\n\n\n<li>Update your service listing title<\/li>\n\n\n\n<li>Subscribe to either our Pro or Gold membership<\/li>\n<\/ul>\n\n\n\n<p>Below, we present how we have updated an image to make it more engaging&nbsp;for clients on the catalogue. This will eventually lead to more impressions on the listing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-1024x1024.jpg\" alt=\"\" class=\"wp-image-5333\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-1024x1024.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-300x300.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-150x150.jpg 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-768x768.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-600x600.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo-100x100.jpg 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/update-photo.jpg 1080w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>This is a good example of how you could update your main service image. Both images show a high-quality image but only one shows the supplier at an event. Photos at an event show clients the atmosphere you create and how much fun your service can be.<\/p>\n\n\n\n<p>Once you&#8217;ve updated your listing with an incredible new photo, you can check to see if this has improved your listing&#8217;s impressions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to check to see if my impressions have improved?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Update your main photo.<\/li>\n\n\n\n<li>Go to your listing stats and take note of your listing impressions for the last 7 days.<\/li>\n\n\n\n<li>Wait 7 days.<\/li>\n\n\n\n<li>Compare and contrast the performance of your new image against the older version.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Have they improved?<\/strong><\/h3>\n\n\n\n<p><strong>No &#8211;<\/strong> I\u2019d recommend either changing your photo or updating your service title. You want to ask yourself if your service image and title will catch a client\u2019s eye.<\/p>\n\n\n\n<p><br><strong>Yes &#8211; <\/strong>Great job! You\u2019ve tested a new photo on your listing and it improved your impressions. Let&#8217;s keep the new photo on your listing as you&#8217;ve proven clients interact with it more on the catalogue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to test different aspects of your listing?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ranking<\/h3>\n\n\n\n<p>Boosting your ranking in our catalogue is easy.<\/p>\n\n\n\n<p>Your ranking in our catalogue depends on how complete your profile is, what your level is or if you\u2019re subscribed to one of our membership options.<\/p>\n\n\n\n<p>The great thing is we\u2019ve got a guide to help you with all of these.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/everything-you-need-to-100-your-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">COMPLETE YOUR PROFILE<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/poptop-levels-all-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BOOST YOUR LEVEL<\/strong><\/a><\/p>\n\n\n\n<p>Take a look at our different membership options.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.poptop.uk.com\/s\/membership\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SUBSCRIBE TO MEMBERSHIP<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impressions<\/h3>\n\n\n\n<p>Test new photos and titles to see if this helps improve your listing&#8217;s impressions.&nbsp;<\/p>\n\n\n\n<p>These are the first thing a client sees when searching the Poptop catalogue, so you want to make sure they wow potential clients.<\/p>\n\n\n\n<p>To help with creating a title and choosing great images, we\u2019ve created a <a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/service-listings-the-ultimate-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful guide.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clicks<\/h3>\n\n\n\n<p>Photos and titles that intrigue clients to take a look at your service. Test out different images and titles to see if this improves your clicks.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/service-listings-the-ultimate-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">This guide<\/a> shows you how to create amazing titles and choose incredible images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shortlisting<\/h3>\n\n\n\n<p>The main deciding factor falls to the price of your service listing. We advise doing some research and checking out your competitor&#8217;s pricing.<\/p>\n\n\n\n<p>We looked at the best pricing in our <a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/our-top-tips-to-get-ready-for-2023-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">getting ready for 2023 events guide here<\/a>. Check it out to see if your pricing has a competitive edge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Confirmed Booking<\/h3>\n\n\n\n<p>Your confirmed bookings are determined by your responses to the client. Have you messaged a client who has shortlisted your service? Have you been friendly and kind to make them want to book you more?<\/p>\n\n\n\n<p>The way you talk to clients can make or break a booking. To help you, we\u2019ve made a<a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/using-poptop-messenger\/\" target=\"_blank\" rel=\"noreferrer noopener\"> guide on how to best talk to clients.<\/a><\/p>\n\n\n\n<p>Try out some of our examples to see if it improves your booking confirmations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recap<\/h2>\n\n\n\n<p>Amazing, you know what your listing stats are and how to test different variations of your service to see if they improve your stats.<\/p>\n\n\n\n<p>What did we learn in this guide?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ve learnt the breakdown of your listing stats<\/li>\n\n\n\n<li>You\u2019ve learnt how to a\/b test to improve the performance of your service<\/li>\n<\/ul>\n\n\n\n<p>Improving your stats will help you make the best version of your listing.&nbsp;<\/p>\n\n\n\n<p>Remember to make it a regular habit to check your stats to see how your service listing is performing.&nbsp;<\/p>\n\n\n\n<p><strong>Happy testing!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve released your new listing stats. In this guide, we break them down and show you how to use them to test different variations of your service listing.<\/p>\n","protected":false},"author":20,"featured_media":5428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[117],"tags":[128,129,8],"class_list":["post-5326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perfect-your-profile","tag-listing-stats","tag-performance","tag-poptop"],"featured_image_src":"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/list-p.png","author_info":{"display_name":"Dom Bell","author_link":"https:\/\/www.poptop.uk.com\/blog-suppliers\/author\/dombell\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Your Listing Performance - PoptopUK Suppliers Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/how-to-test-your-service-listings-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Your Listing Performance - PoptopUK Suppliers Blog\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve released your new listing stats. 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