{"id":4028,"date":"2022-05-04T15:32:41","date_gmt":"2022-05-04T15:32:41","guid":{"rendered":"https:\/\/www.poptop.uk.com\/blog-suppliers\/?p=4028"},"modified":"2026-04-29T13:44:10","modified_gmt":"2026-04-29T13:44:10","slug":"poptop-stats","status":"publish","type":"post","link":"https:\/\/www.poptop.uk.com\/blog-suppliers\/poptop-stats\/","title":{"rendered":"Reading Your Poptop Stats"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner-1024x512.jpg\" alt=\"\" class=\"wp-image-5047\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner-1024x512.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner-300x150.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner-768x384.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner-1536x768.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner-600x300.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/stat-banner.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Here, we\u2019ll tell you about <a href=\"https:\/\/www.poptop.uk.com\/\">Poptop<\/a> Stats &#8211; a powerful tool in your supplier toolkit. In this guide, you will\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find out about Poptop Stats, FREE to Poptop suppliers.<\/strong><\/li>\n\n\n\n<li><strong>Learn how to use Poptop\u2019s Stats to boost bookings.&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Start using data to level up your business.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This might all feel a bit alien to you &#8211; maybe even intimidating. Don\u2019t worry, we know exactly how you feel! We\u2019ve purposely made your stats really easy to understand, and we\u2019re going to show you how to get the very best out of them.<\/p>\n\n\n\n<p>First off, let&#8217;s start with the absolute basics.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00c2;color:#ff6a00c2\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why should I care about stats and data?<\/strong><\/h2>\n\n\n\n<p>If you advertise your business online  understanding stats and data changes everything. It can truly transform the way you do business.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">Here at Poptop, every decision we make is driven by data. It\u2019s been a game-changer for us, and we want to help make it a game-changer for you too. Start using data to drive where and how you do business, and the sky really is the limit.<\/p>\n\n\n\n<p>Want to know the great thing about data? It doesn\u2019t lie. As events professionals, we have a romantic tendency to always look for the positives. That\u2019s a good trait, but sometimes we need a clear and unbiased picture of our business health. Data shows us the truth &#8211; warts and all.&nbsp;<\/p>\n\n\n\n<p>Want to know how well your business is <em>really<\/em> performing? Want to know where and how to spend your time and money effectively? The real, unvarnished answers are there in the numbers if you know how to make sense of them.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00d6;color:#ff6a00d6\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The problem with most data<\/strong>.<\/h2>\n\n\n\n<p>We\u2019ve established how vital stats and data are to running an effective modern events business. But there\u2019s one big problem. Most analytics are insanely difficult to understand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-1024x572.jpg\" alt=\"\" class=\"wp-image-4038\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-1024x572.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-300x168.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-768x429.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-1536x858.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-175x98.jpg 175w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-450x251.jpg 450w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-1170x654.jpg 1170w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1-600x335.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/zyro-image-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you get yourself set up with something like Google Analytics, you may find yourself looking at a page like this thinking <em>\u2018wow, that looks great&#8230;now what do I do with it?<\/em>\u2019.<\/p>\n\n\n\n<p>You may consider spending money on analytics consultants to read the tea leaves for you. Maybe you\u2019ll buy expensive software to tell you what all this data means. Most likely, you\u2019ll despair at the whole thing, cast it aside as useless, and never use it again.<\/p>\n\n\n\n<p>Resist that urge! And resist the temptation to shell out cash on analytics consultants!<\/p>\n\n\n\n<p>Because now you\u2019re on Team Poptop, and we\u2019ve made using stats a piece of cake.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve taken all the intricate data you see in the image above and boiled it down into some really simple numbers. We call them Poptop Stats, and unlike most analytics, they\u2019re easy to access, easy to understand, and easy to use to your advantage.&nbsp;<\/p>\n\n\n\n<p>And to top it all off &#8211; you get all this FOR FREE. Just for being a Poptop supplier.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00c4;color:#ff6a00c4\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The two types of Poptop Stats.<\/strong><\/h2>\n\n\n\n<p>There are two different types of stats you\u2019ll encounter on Poptop. They both tell you different things, and both are super important. Here, we\u2019ll look at each of them in turn. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-1024x1024.png\" alt=\"\" class=\"wp-image-4531\" style=\"width:512px;height:512px\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-lisst.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-1024x1024.png\" alt=\"\" class=\"wp-image-4532\" style=\"width:512px;height:512px\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/two-types-of-stat-ss.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-1024x1024.png\" alt=\"\" class=\"wp-image-4533\" style=\"width:512px;height:512px\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Ss-stats-blog-sum.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>THE BIG PICTURE<\/strong> &#8211; Want a wide-angle look at your overall Poptop performance, relative to the best suppliers on Poptop? Use your Super Supplier Stats.<\/p>\n\n\n\n<p><strong>THE DETAILED VIEW<\/strong> &#8211; Want to get granular about how to level up every aspect of your service listings, making them more competitive and more attractive to clients? Use your Listings Stats.&nbsp;<\/p>\n\n\n\n<p>Next, we\u2019ll look at each of these in turn, and how we can use them to boost bookings and improve the way we do business.&nbsp;<\/p>\n\n\n\n<p>Read on for more! We recommend starting with Super Supplier stats, as they\u2019re a bit easier to use.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00b5;color:#ff6a00b5\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Super Supplier Stats &#8211; The Big Picture<\/h2>\n\n\n\n<p>Let&#8217;s start with Super Supplier stats &#8211; the easiest stats to use. Once you understand them, we guarantee you\u2019ll become obsessed with them!<\/p>\n\n\n\n<p>In this article, you\u2019ll find out\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What Super Supplier stats are.<\/li>\n\n\n\n<li>How you can use them to boost your visibility and bookings on Poptop.<\/li>\n<\/ul>\n\n\n\n<p>In the first chapter of this guide, we described Super Supplier Stats as the \u2018big picture&#8217; view of your Poptop performance. Let\u2019s look at why.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00d1;color:#ff6a00d1\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a Super Supplier?<\/strong><\/h2>\n\n\n\n<p>Super Supplier status is awarded to the very best suppliers on Poptop. We celebrate suppliers who perform brilliantly on Poptop by rewarding them with big, business-boosting benefits, like top search ranking. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/achieving-super-supplier\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can read about Super Suppliers here.<\/a><\/p>\n\n\n\n<p>A<strong>nyone on Poptop can become a Super Supplier. <\/strong>These game-changing badges are awarded entirely on merit and performance. You just need to hit five key targets to make it &#8211; Booking Conversion Rate 14% or above, Message Response Rate 80% or above, Average Rating 4.5, Cancellation Rate below 10%, and at least one confirmed booking. <\/p>\n\n\n\n<p>Super Supplier status has become coveted amongst Poptop suppliers. So we\u2019ve made it easy to track your Super Suppliers status with &#8211; you guessed it &#8211; Super Supplier stats.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.poptop.uk.com\/s\/packages\/#supersupplier\">Your Super Supplier stats can be found here<\/a>. Keep in mind &#8211; you\u2019ll only be able to see them if you have live listings on our catalogue!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00de;color:#ff6a00de\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to read Super Supplier stats.<\/strong><\/h2>\n\n\n\n<p>Here\u2019s an example of what your Super Supplier stats will look like.<\/p>\n\n\n\n<p>As you can see, they\u2019re pretty self-explanatory! Each stat explains what it specifically measures, and what level you need to hit to become a Super Supplier.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"628\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Screenshot-2026-04-29-at-14.43.27.png\" alt=\"\" class=\"wp-image-5879\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Screenshot-2026-04-29-at-14.43.27.png 988w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Screenshot-2026-04-29-at-14.43.27-300x191.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/Screenshot-2026-04-29-at-14.43.27-768x488.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n\n\n\n<p>If you\u2019re hitting a Super Supplier target, you\u2019ll see a little green tick next to it. If you\u2019re not quite there yet, you&#8217;ll see a little red cross. Easy peasy!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00d4;color:#ff6a00d4\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S<\/strong>tats that show your progress.<\/h2>\n\n\n\n<p>A reminder &#8211; Super Supplier status is awarded to the best suppliers on Poptop. That means <strong>you can use these stats to gauge how effectively you\u2019re using Poptop<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Poptop works differently from most listing sites. Whilst we\u2019ve made online bookings management easier and more streamlined, we recognise there\u2019s a learning curve in working out how to use Poptop well.&nbsp;<\/p>\n\n\n\n<p>Super Supplier stats are the perfect way to monitor whether you&#8217;re using Poptop to its full potential. The more Super Supplier stats you hit, the more effectively you\u2019re using our platform.<\/p>\n\n\n\n<p>And the more effectively you use Poptop, the more bookings you\u2019ll get.&nbsp;<\/p>\n\n\n\n<p>If you consistently hit all five targets, we\u2019ll award you with Super Supplier status &#8211; so every client who visits the Poptop site will know you\u2019re the very best.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00d6;color:#ff6a00d6\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Super Supplier stats summary<\/strong>.<\/h2>\n\n\n\n<p>Let\u2019s re-cap the main points from that section.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-1024x1024.png\" alt=\"\" class=\"wp-image-4537\" style=\"width:512px;height:512px\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/ss-stats.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>That\u2019s the headlines on Super Supplier Stats! If you want any more advice on how to use Super Supplier stats, get in touch by <a href=\"https:\/\/meetings.salesmate.io\/meetings\/#\/jamespoptop\/scheduler\/poptop-expert\">booking a call with our team.<\/a> Or you can use the instant messenger on your supplier dashboard to chat directly with our experts.<\/p>\n\n\n\n<p>Next, let\u2019s look at Listing Stats, and how we can use this detailed view to really start leveling up our booking numbers.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00cc;color:#ff6a00cc\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Listings Stats &#8211; The Detailed View.<\/h2>\n\n\n\n<p>In the first chapter of this guide, we told you that listings stats offer a \u2018detailed view\u2019, showing you how your service listings are performing. But how?&nbsp;<\/p>\n\n\n\n<p>For each listing you create and publish on Poptop, you\u2019ll have listings stats. These give you vital information on your listing. Information like how many people are seeing your listings in their searches, and how many of those people are clicking through to find out more.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.poptop.uk.com\/s\/packages\/#listingstats\">Go and take a look at your own listings stats here.<\/a><\/p>\n\n\n\n<p>Understanding how each of these stats is connected can make a HUGE difference to your Poptop performance. The more knowledge you have of these stats, the better equipped you are to out-perform your competitors.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019re going to give you a quick overview of how listings stats work. But you can go much deeper into listing stats than we\u2019re going to go here.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re interested in learning more about listing stats, we can help! You can sign up to a Poptop membership and get your very own Poptop Mentor. They\u2019ll teach you how to become an absolute Poptop Stats genius, using stats to really level up your business.<\/p>\n\n\n\n<p>For now, lets just look at the basics.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00cf;color:#ff6a00cf\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to read your Listings Stats<\/strong>.<\/h2>\n\n\n\n<p>This is what your listings stats will look like.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"689\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-1.png\" alt=\"\" class=\"wp-image-4754\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-1.png 493w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-1-215x300.png 215w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/figure>\n<\/div>\n\n\n<p>Much like Super Supplier stats, the numbers themselves are pretty self-explanatory. The key to using listings stats is to understand how each of these numbers are connected.&nbsp;<\/p>\n\n\n\n<p>For now, we\u2019ll just focus on four key numbers, and what they can tell us. Here\u2019s a little analogy we can use to understand listing stats a little better.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00c7;color:#ff6a00c7\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Client Story.<\/strong><\/h2>\n\n\n\n<p><strong>1 IMPRESSIONS<\/strong> &#8211; <strong>2 CLICKS<\/strong> &#8211; <strong>3 SHORTLISTS<\/strong> &#8211; <strong>4 CONVERSION RATE<\/strong><\/p>\n\n\n\n<p>Let\u2019s focus on these four stats above. They might seem vague and disconnected in isolation. In truth, they\u2019re anything but.&nbsp;<\/p>\n\n\n\n<p>These numbers are telling us a story. They\u2019re showing us the journey a potential client is taking &#8211; from spotting your listing in the search catalogue, to shelling out money and booking you for their party.<\/p>\n\n\n\n<p>Think of \u2018Impressions\u2019 as the first page of the story, and \u2018Conversion Rate\u2019 as the story\u2019s end. If your story is exciting, clients will read it from cover to cover. They\u2019ll literally \u2018invest\u2019 in your story by committing to spending money on your service.<\/p>\n\n\n\n<p>If they find your story uninteresting, or they find someone else&#8217;s story more compelling, then they\u2019ll invest their time and money elsewhere.&nbsp;<\/p>\n\n\n\n<p>Lets look at each stage of our client story, and what it can tell us.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-1024x1024.png\" alt=\"\" class=\"wp-image-4756\" style=\"width:512px;height:512px\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/Listing-stats-chapter.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>By using these four stats, you can identify where clients are losing interest in your story. Then, you can use this information to strategically improve your listings, and increase the number of people who read your story to the very end.<\/p>\n\n\n\n<p>Let\u2019s take a quick look at how these four chapters of the story are connected.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00bf;color:#ff6a00bf\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting impressions but not clicks?<\/strong><\/h2>\n\n\n\n<p>That means your listing is being seen in the search catalogue by lots of people, but not many people are clicking through to find out more about your service.&nbsp;<\/p>\n\n\n\n<p><strong>WHAT YOU CAN DO<\/strong><\/p>\n\n\n\n<p>Take a look at your main listing photo and your listing title. How does it match up to your competitors? Are they more exciting? More intriguing? Does your listing truly stand out? Get a better photo in place, re-write your title, and monitor your progress to see if anything improves.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting clicks but not shortlists?<\/strong><\/h2>\n\n\n\n<p>That means your main photo and description are strong, but something in your listing isn\u2019t working for clients.&nbsp;<\/p>\n\n\n\n<p><strong>WHAT CAN YOU DO?<\/strong><\/p>\n\n\n\n<p>Have you got strong visuals that show your service in action? Do you have great descriptions that compel the client to book? Does your Q&amp;A answer every question a client might have? If you\u2019re struggling with this, <a href=\"https:\/\/meetings.salesmate.io\/meetings\/#\/jamespoptop\/scheduler\/poptop-expert\">you can book in a listing consultation with our experts!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G<\/strong>etting shortlists that aren&#8217;t converting to bookings<strong>?<\/strong><\/h2>\n\n\n\n<p>That means clients love your catalogue ads and listings, but something is stopping them from committing their money.<\/p>\n\n\n\n<p><strong>WHAT CAN YOU DO?<\/strong><\/p>\n\n\n\n<p>The biggest stumbling block at this stage is client communication. Once shortlisted, you can use Poptop\u2019s inbuilt messenger service to start a conversation with the client. This can make all the difference in tipping the balance. Never leave a question unanswered or a message unread. Suppliers who answer their messages promptly and professionally secure upwards of 80% of their shortlists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversion Rate<\/h2>\n\n\n\n<p>You now have the ability to test what works on your Poptop services. The new date range feature lets you see how your stats have changed since the last 7 days, 30 days, 45 days and of course all time. This allows you to test new images, service descriptions and more. Date range gives you the ability to compare how your conversion rate has changed in the last week, month or month and a half.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"377\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-2.png\" alt=\"\" class=\"wp-image-4755\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-2.png 977w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-2-300x116.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-2-768x296.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/09\/image-2-600x232.png 600w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00c9;color:#ff6a00c9\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Listing Stats &#8211; summary.<\/strong><\/h2>\n\n\n\n<p>Let\u2019s re-cap the main points from that section.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-1024x1024.png\" alt=\"\" class=\"wp-image-4538\" style=\"width:512px;height:512px\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/list-stats.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>This really is the absolute basics of reading your listing stats &#8211; but it\u2019s a great place to start!<\/p>\n\n\n\n<p>As we said earlier, you can really dive deep into these numbers &#8211; and the more you know, the better you\u2019ll perform on Poptop. To learn more, check out our Membership options and get yourself booked in with a Poptop Mentor!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here, we\u2019ll tell you how all about Poptop Stats &#8211; the most powerful tool in your supplier toolkit.<\/p>\n","protected":false},"author":20,"featured_media":5025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[119],"tags":[122],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-poptop-works","tag-poptop-stats"],"featured_image_src":"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/05\/POP-STAT.png","author_info":{"display_name":"Dom Bell","author_link":"https:\/\/www.poptop.uk.com\/blog-suppliers\/author\/dombell\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reading Your Poptop Stats - 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