{"id":3992,"date":"2022-03-07T14:09:23","date_gmt":"2022-03-07T14:09:23","guid":{"rendered":"https:\/\/www.poptop.uk.com\/blog-suppliers\/?p=3992"},"modified":"2024-04-22T10:49:07","modified_gmt":"2024-04-22T10:49:07","slug":"using-poptop-messenger","status":"publish","type":"post","link":"https:\/\/www.poptop.uk.com\/blog-suppliers\/using-poptop-messenger\/","title":{"rendered":"Using Poptop Messenger."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner-1024x512.jpg\" alt=\"\" class=\"wp-image-5049\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner-1024x512.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner-300x150.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner-768x384.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner-1536x768.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner-600x300.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/01\/mess-banner.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>In this edition of your Poptop Supplier Guide, we\u2019re going to show you how you can use Poptop to effectively communicate with clients.<\/em><\/p>\n\n\n\n<p>In this article, we\u2019ll cover &#8211;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to use and access Poptop\u2019s inbuilt messenger system.<\/li>\n\n\n\n<li>How good online communication can help secure more bookings.<\/li>\n\n\n\n<li>We\u2019ll provide some copy-and-paste responses for each stage of the booking journey.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get started, shall we?<\/p>\n\n\n\n<p>First impressions are everything in our industry, aren\u2019t they?&nbsp;<\/p>\n\n\n\n<p>That saying is a no-brainer when it comes to in-person conversations with clients. But first impressions are just as crucial online, if not more so.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>Client communication on Poptop has a HUGE impact on supplier success. It\u2019s so crucial in fact, that we\u2019ve made your <em>message response rate <\/em>one of our benchmarks for <a href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/introducing-poptop-super-suppliers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Super Supplier<\/a>. More on that in a minute.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-1024x1024.png\" alt=\"\" class=\"wp-image-5379\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/response.png 1080w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>Seeing as client communication is SO important on Poptop, we built our own in-house messenger service for you to talk to clients quickly and easily.&nbsp;<\/p>\n\n\n\n<p>Check it out!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.poptop.uk.com\/s\/inbox\/\" style=\"background-color:#fc136e\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO MESSAGES<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#ff6a00b5;color:#ff6a00b5\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why client messaging is crucial on Poptop?<\/strong><\/h2>\n\n\n\n<p>We\u2019ll go into exactly how you use Poptop Messenger in a minute. First, let\u2019s just clarify why client messages are such a crucial part of the Poptop experience.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It builds trust.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Online communications are all about building trust. When a client begins browsing online, they\u2019re constantly asking themselves \u2018<em>Is this a scam? Can I trust this supplier?\u2019<\/em> In the modern online marketplace, that anxiety is totally understandable. We can banish these fears quickly, and build a clear path to confirmed bookings, by offering brilliant communications from the get-go.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Prompt, quality responses lead to bookings.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>At Poptop, we closely monitor supplier message data. The results are conclusive \u2013 suppliers that establish a clear and quality line of communication secure more bookings. Why? If you\u2019re 1 of 5 suppliers shortlisted by a client, and you\u2019re the only one that reaches out to introduce yourself, that builds a bond of trust. Clients <em>really want<\/em> to book your service. Showing you care about their business can tip the balance in your favour.<\/p>\n\n\n\n<p>There\u2019s value after the booking is confirmed, too. The vast majority of 5-star client reviews cite the quality of communication leading up to their event. Maintaining contact, even if it\u2019s just to say \u2018hi!\u2019, can turn decent reviews into brilliant ones.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Message responses lead to Super Supplier.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Because of all the points raised above, we\u2019ve identified message response as one of our key supplier metrics on Poptop. So to become a Super Supplier, you need to maintain an 80% response rate \u2013 that means responding to 80% of client messages within 24hrs of delivery. And believe me, you want to become a Super Supplier!\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/achieving-super-supplier\/\" style=\"background-color:#fc136e\" target=\"_blank\" rel=\"noreferrer noopener\">find out about super suppliers<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to use Poptop Messenger.<\/strong><\/h2>\n\n\n\n<p>Now that we\u2019ve covered why it\u2019s so important, let&#8217;s dive into using Poptop Messenger itself.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52-1024x479.jpg\" alt=\"\" class=\"wp-image-4432\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52-1024x479.jpg 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52-300x140.jpg 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52-768x359.jpg 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52-1536x718.jpg 1536w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52-600x281.jpg 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-16-at-11.41.52.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Suppliers tell us that using Poptop Messenger is super straightforward and intuitive, so we won\u2019t go into every detail of it\u2019s functionality here. If you do need any help using it, get in touch with one of our <em><a href=\"jacob@poptop.uk.com\" target=\"_blank\" rel=\"noreferrer noopener\">Poptop Guides<\/a><\/em> &#8211; they\u2019ll be to able get you sorted in no time!<\/p>\n\n\n\n<p>Instead, we\u2019ll concentrate on <em>when and how <\/em>to use Poptop messages to help you leverage enquiries into bookings..&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-1024x1024.png\" alt=\"\" class=\"wp-image-5380\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/imorotant.png 1080w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>When should I message clients?<\/strong><\/p>\n\n\n\n<p>We recommend messaging clients at every stage of the booking journey on Poptop. That includes\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responding to any questions you might receive (within 24hrs of receipt!)<\/li>\n\n\n\n<li>A quick \u2018hello!\u2019 message when a client shortlists your service.<\/li>\n\n\n\n<li>A quick \u2018thanks!\u2019 message when a client books your service.<\/li>\n\n\n\n<li>A \u2018check-in\u2019 message in the lead-up to the event.<\/li>\n\n\n\n<li>A \u2018review reminder\u2019 message once the event is complete.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Pretty simple, right?&nbsp;<\/p>\n\n\n\n<p>Now let\u2019s take a look at some simple copy-and-paste examples you can use as message templates for each one of those messages.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>W<\/strong>hat should I write to clients?<\/h2>\n\n\n\n<p>Not sure what to write to clients? Maybe you\u2019re responding regularly, but not getting the bookings in return? Or maybe you\u2019re just short on time?<\/p>\n\n\n\n<p>If any of these describe you, this next section should help you out. We\u2019ve created some straightforward, quality message templates for every stage of the booking journey. You can use these as inspiration, or you can copy and paste them directly into your client messages. It\u2019s entirely up to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PRE-BOOKING MESSAGES<\/strong><\/h2>\n\n\n\n<p>Your pre-booking messages can be the difference between confirming a booking or losing it to a competitor. Get this bit right, and you\u2019ll start to see your confirmed bookings increase in no time.&nbsp;<\/p>\n\n\n\n<p><strong>NEW MESSAGE<\/strong><\/p>\n\n\n\n<p>Received a message from a client before they\u2019ve even shortlisted your service? This is a good sign. Keep in mind that they may have messaged multiple suppliers with the same questions. That means a prompt, friendly response to their question can confirm a booking fast.<\/p>\n\n\n\n<p>Try something like this.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>\u2018Hi there. Thanks so much for reaching out, and for taking an interest in our listing!<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\">(Answer question)<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>I hope that answers your question. If you\u2019d like us at your event, just head back to our listing and click \u2018request to book\u2019. Or if you\u2019ve got any other questions, just let me know.<\/em> <em>Thanks<\/em>!&#8217;                  <\/p>\n\n\n\n<p><strong>SHORTLISTED<\/strong><\/p>\n\n\n\n<p>Shortlisting is the final step to securing a booking. It means a client has saved your listing to view later. Getting in touch with a friendly hello at this stage can really tip the balance.<\/p>\n\n\n\n<p>Try something like this.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\">\u2018<em>Hi there. Thank you for shortlisting my service!&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>I thought I\u2019d drop you a quick message to let you know I\u2019m available on that date, and I\u2019d love to attend your event.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>If you\u2019ve got any questions, or there\u2019s anything I can help you with, just let me know.\u2019<\/em><\/p>\n\n\n\n<p><strong>CONFIRMED DEPOSIT PENDING&nbsp;<\/strong><\/p>\n\n\n\n<p>At this stage, the client has requested the booking \u2013 but they still need to pay the deposit to secure the booking.&nbsp;<\/p>\n\n\n\n<p>To get the booking confirmed, try something like this.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>&#8216;Hi there! Thanks so much for choosing us, we can&#8217;t wait to attend your event. As soon as the deposit is paid, we can secure the date for you. If you&#8217;ve any questions, let me know!\u2019<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">POST BOOKING MESSAGES<\/h2>\n\n\n\n<p>Congrats! The deposit is paid and your booking is confirmed. But it\u2019s still crucial to stay connected with your client. Remember, the vast majority of 5-star reviews cite great communication. Nail this part, and you\u2019re on your way to loads more bookings in the future.&nbsp;<\/p>\n\n\n\n<p><strong>CONFIRMED DEPOSIT FROZEN<\/strong><\/p>\n\n\n\n<p>At this stage, the client has paid the deposit and the booking is confirmed. Nice job! It\u2019s a great idea to reach out to let them know what happens next.&nbsp;<\/p>\n\n\n\n<p>How about this\u2026<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>\u2018Hi there,<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>Thanks so much for paying your deposit. I\u2019m delighted to confirm that date is now secured. I\u2019m really looking forward to attending your event!&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>If there\u2019s anything you need from me, or any questions you might have, feel free to reach out. Otherwise, I\u2019ll be in touch a bit closer to the event date to confirm details.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>Thanks again!\u2019<\/em><\/p>\n\n\n\n<p><strong>PRE-EVENT MESSAGE<\/strong><\/p>\n\n\n\n<p>It\u2019s a really good idea to check in with your client 2-3 weeks before the event date, and confirm all the details you have are correct. Once again, this is about more than just formalities \u2013 it\u2019s reinforcing that bond of trust you\u2019ve already built through your client communication.<\/p>\n\n\n\n<p>Try something like this\u2026<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>\u2018Hi again,<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>Hope you\u2019re well and the event planning is coming along nicely!&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>Now that we\u2019re nearing your event date, I thought I\u2019d quickly check in and make sure all the event details were still the same? This is the breakdown that we have.<\/em><\/p>\n\n\n\n<ul class=\"has-background wp-block-list\" style=\"background-color:#ff6a009e\">\n<li><em>Event Date<\/em><\/li>\n\n\n\n<li><em>Event Time<\/em><\/li>\n\n\n\n<li><em>Event Address<\/em><\/li>\n\n\n\n<li><em>Brief Event Descri<\/em>ption<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>If you have any questions, or last minute info you need to pass on, feel free to get in touch! Otherwise, we\u2019ll see you on the day.<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>Thanks so much.\u2019<\/em><\/p>\n\n\n\n<p><strong>POST-EVENT MESSAGE<\/strong><\/p>\n\n\n\n<p>After your event date, we\u2019ll send emails to clients reminding them to leave a review. But sending your own reminder can make a big difference. Future clients love to see images of you on-site at previous events, so if they can include photos, even better!<\/p>\n\n\n\n<p>Here\u2019s an idea of what to write\u2026<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>\u2018Hi there,<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>I wanted to send a quick message to say thank you for having us at your event. We hope you enjoyed it as we did.<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>If you have the time, we\u2019d really appreciate you leaving a review on our Poptop account. This really helps us spread the word about our business. And if you have any photos to hand from the event, we\u2019d love to see them!<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ff6a009e\"><em>Thanks so much again and all the best.\u2019<\/em><\/p>\n\n\n\n<p>To wrap up, let&#8217;s just do a quick summary of everything we\u2019ve covered.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-1024x1024.png\" alt=\"\" class=\"wp-image-5381\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-1024x1024.png 1024w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-300x300.png 300w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-150x150.png 150w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-768x768.png 768w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-600x600.png 600w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1-100x100.png 100w, https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2023\/04\/recap-1.png 1080w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>For our next guide, we\u2019re going to look at how you become the best of the best on Poptop &#8211; A Super Supplier.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.poptop.uk.com\/blog-suppliers\/achieving-super-supplier\/\" style=\"background-color:#fc136e\" target=\"_blank\" rel=\"noreferrer noopener\">READ about super suppliers<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here we\u2019ll show you how to use Poptop Messenger to talk to clients, and bag even more bookings.<\/p>\n","protected":false},"author":20,"featured_media":5737,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[119],"tags":[],"class_list":["post-3992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-poptop-works"],"featured_image_src":"https:\/\/www.poptop.uk.com\/blog-suppliers\/wp-content\/uploads\/2022\/03\/Group-2715.png","author_info":{"display_name":"Dom Bell","author_link":"https:\/\/www.poptop.uk.com\/blog-suppliers\/author\/dombell\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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