Throughout this article we will outline how to promote your catering services during COVID-19. We are starting to see a daily increase for clients, looking to order delicious outside catering, to celebrate special occasions during quarantine.
As we know it – live events and large gatherings are not allowed for the foreseeable future. We understand this will have a massive effect on our suppliers and in particular those in the catering industry. COVID-19 has meant that bars, restaurants and kitchens all have to be closed until the social distancing rules have eased up. Although, there has been a small glimmer of hope for catering suppliers as home deliveries for food are now as popular as ever.
Clients are still looking to celebrate birthdays, anniversaries or simply a nice family meal in the comfort of their own homes. Never before has the general public had to cook so much from home, so offering a delivery package, could be a real treat.
How Should I Offer My Catering Services During COVID-19?
We have now added the tag “party food delivery” to all catering suppliers on Poptop. If you can offer this service, we strongly advise to create a package following our guidelines below, and start advertising this to clients right away.
- Offer Something Unique – Make sure to excite the client with what you are offering. These are very difficult times for everyone, so offering real home comfort food or restaurant experience, will make you stand out from your competitors. It is also important to include exactly what you are offering to the client for the price. If the client can choose between many dishes, make sure to upload a clear menu for them in the PDF section. Below, are a few examples of our home delivery packages, by our amazing supplier Matei Baran.
- A detailed explanation of how the food will be prepared and presented – During the current pandemic, it is very understandable that clients are very conscious, about food cleanliness. It is very important to make the client aware that you are following all food regulations and procedures. Also, make sure to give an idea of how the food will be delivered and presented. We have give an example for you below:
“Our food will be prepared with all the necessary sanitary precautions. Our food is also prepared with the freshest of ingredients and will be delivered with ready to heat containers. We will also provide a menu for you, on how to heat the food and for how long. We will event include the recipe for the dish so you can try at home. Once I deliver the food I can knock your front door, leave the food at your doorstep and walk 2m back so we can introduce ourselves”
How Can I Create My Food Delivery Packages?
We strongly advise creating your packages on your profile ASAP. Once these are done we will make your delivery packages live on the catalogue. Food delivery is only going to get more and more popular over the coming months, so make sure your services are available to book.
If you have never offered food delivery before, don’t be afraid to try, but please follow all cleanliness procedures like you would at a live event. This may surprise you and even open up a new segment of your business when this is all over. We have seen food deliveries get so popular over the years with Uber Eats and Deliveroo. So, offering this option may increase your sales, and allow you to reach more and more clients.
If you would like advice on how to create your packages, or what essentials you need to offer deliveries, then please don’t hesitate to contact our Business Development Manager.